If you are interested in purchasing multiple reports, custom research or annual subscriptions, please contact Greg Chavez for more information at gchavez@thevisioncouncil.org.

Please review our Terms and Conditions regarding our Research Programs.

FEATURED PRODUCTS

Below are the featured and most popular products or reports in The Vision Council’s store.

After adding these items to your cart and checking out, you will be able to download them from My Downloads.

 
Consumer Barometer Q2 2018 (PDF Download)
A quarterly report focusing on consumer behaviors towards wearing and buying eyewear, as well as receiving eye exams, the Consumer Barometer provides an overview of the U.S. optical industry.

Your Price: 300.00
Discounted member price: 0.00
Member discount: 100%
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CB2018Q2
Contact Lens Subscription Services Annual Report (Download)
Survey to gauge awareness and usage of different contact lens subscription delivery services (Hubble, Lensferry, Simple Contact etc). We inquire about both general awareness of such services and about specific companies and plans by name. Opinions and thoughts about why consumer use CL subscription services, and why others do not use them, are provided by major consumer demographic.

Your Price: 3,500.00
Discounted member price: 2,000.00
Member discount: 43%
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CLS2018Q2
Canada Market Overview Q2 2018 (PDF Download)
A quarterly report focusing on consumer behaviors towards wearing and buying eyewear in Canada. Topline usage and recent purchase information is provided for the following markets: frames, Rx lenses, contact lenses, plano sunglasses, OTC Readers and refractive surgery. A comparison to topline US market activity is provided along with demographic breakdowns of Canadian market activity by age and gender.

Your Price: 400.00
Discounted member price: 0.00
Member discount: 100%
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CMO2018Q2
Consumer Technology Study 2017 (PDF)
Based on a survey of American adult Rx eyeglass users, this report gauges awareness and usage of various lens technologies as well as potential future usage and the amount of money consumers are willing to spend on different eyeglass and lens technology. The report also covers consumer interest and opinions toward emerging vision correction technologies, including cell phone eye exam apps and “smart glass” technology.

Your Price: 1,250.00
Discounted member price: 250.00
Member discount: 80%
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CTSR2017A
ECP Equipment and Lens Report 2015 (PDF Download)
An annual study of 250+ independent ECPs that asks about internal optical finishing and surfacing equipment usage, recent purchases, and upcoming purchases for different types of finishing and surfacing equipment. A breakdown of Rx lens sales by major type is provided with a focus on free-form / digitally surfaced PALs. Demographic cross tabulation data based on ECP type, location and other categories is provided for further analysis.

Your Price: 1,250.00
Discounted member price: 0.00
Member discount: 100%
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EELR2015A
Economic Situation Report 2018 (PDF Download)
Annual consumer study of 5,000 American adults that examines the roll of the general US economy and specific economic indicators on optical purchases and shopping patterns. Specific product categories are examined including eye exams, frames, Rx lenses, contact lenses, plano sunglasses, OTC readers and refractive surgery. Demographic breakdown of results are available by age, gender, annual household income, region of residence and MVC status.

Your Price: 1,250.00
Discounted member price: 0.00
Member discount: 100%
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ESR2018A
Internet Influence Report 2017 (PDF Download)
Annual consumer study of 10,000 American adults that investigates how optical consumers are using the Internet to shop for an purchase different types of eyewear (Rx eyeglasses, contact lenses, plano sunglasses, OTC readers). The report looks at consumers using the Internet for “window shopping” functions when recently buying eyewear, which websites are being used by consumers going online, satisfaction with the online purchase and likelihood of making future purchases online. Demographic breakdown of results are available by age, gender, annual household income, region of residence and general online shopping habits/usage.

Your Price: 1,250.00
Discounted member price: 0.00
Member discount: 100%
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IFR2017A
LPT Tracker Study Q2 2018 (PDF Download)
Quarterly report developed from an ECP survey of 200+ independent ECPs. The report delves into recent independent ECP purchases of finishing, surfacing and diagnostic equipment, as well as anticipated future equipment purchases. Data on recent internal, in-office finishing activity trends compared to external optical lab work are provided, as are the demographics for lens types seeing the largest increase among in-office finishing operations.

Your Price: 500.00
Discounted member price: 0.00
Member discount: 100%
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LPTTS2018Q2
Market Analysis Report Q2 2018 (PDF Download)
As the market measurement for the optical products and services markets, The Vision Council VisionWatch Market Analysis Reports provide members with quarterly insight into the optical market through current and historical trends, retailer shares, and information on customer traits and demographic breakdowns.

Your Price: 600.00
Discounted member price: 0.00
Member discount: 100%
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MAR2018Q2
Managed Vision Care Usage and Behavior Study 2017 (PDF)
This study gauges the overall level of Managed Vision Care (MVC) coverage among the U.S. adult population and provides a detailed picture of the MVC landscape, including where people obtain their MVC coverage and how much they pay for it, changes in coverage over the past year, and behavior patterns among those with and without MVC coverage. The report also includes how MVC benefits and coverage influence the timing, location and amount spent on future Rx eyewear purchases, the type of coverage used when getting an eye exam or making an optical purchase, trends in MVC coverage over time, and the consumer demographics of those possessing and using MVC benefits.

Your Price: 1,250.00
Discounted member price: 250.00
Member discount: 80%
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MVCUBS2017A
OTC Readers Index Report Q2 2018 (PDF Download)
Quarterly report that examines recent topline sales and usage activity for OTC reading glasses. Unit pair and dollar revenue sales are provided by major market distribution channel and major demographic of consumer. A two year trend of sales is provided for comparison/trending purposes.

Your Price: 250.00
Discounted member price: 0.00
Member discount: 100%
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OTCRR2018Q2
Parent-Child Vision Care Report 2018 (PDF Download)
A semiannual consumer survey of 10,000 American adults and 3,700+ American parents with children under the age of 18 living at home. The report examines usage of various vision correction devices among the juvenile population in the US. Additionally, eye exam habits of children in the US are examined as are recent Rx eyeglass purchases and plano sunglass purchases for children in the US. The report also examines various purchase motivation factors for parents buying eyewear for their children.

Your Price: 1,250.00
Discounted member price: 0.00
Member discount: 100%
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PCVCR2018A
Premium OTC Readers Report 2016 (PDF Download)
A periodic custom survey of high-end (defined as readers with a retail selling price of $30+ per pair) premium OTC readers users and recent buyers. The report examines premium OTC readers sales by major market distribution channel (Independent ECP, conventional chain, department store, designer boutique, book stores, internet / website) and major demographic of consumer.

Your Price: 1,250.00
Discounted member price: 0.00
Member discount: 100%
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PORR2016A
Plano Sunglasses Index Report Q2 2018 (PDF Download)
Quarterly report that examines recent topline sales and usage activity for plano sunglasses. Unit pair and dollar revenue sales are provided by major market distribution channel and major demographic of consumer. A two year trend of sales is provided for comparison / trending purposes.

Your Price: 250.00
Discounted member price: 0.00
Member discount: 100%
Quantity    

 
PSR2018Q2
Up to $30 Plano Sunglasses Index Report Q2 2018 (PDF)
A quarterly VisionWatch consumer report that examines sales of plano sunglasses priced at less than $30 per pair. Information and recent unit and dollar revenue trends are provided by major market distribution channel and major demographic of consumer.

Your Price: 250.00
Discounted member price: 0.00
Member discount: 100%
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PSR472018Q2
Storm Impact Study: Special Edition
A five-question consumer study of over 10,000 American adults about the impact of the recent hurricane storms, Harvey and Irma, on purchasing decisions, especially within the optical industry. Participants were asked about their buying behaviors immediately before the storm in regards to retail goods and how their behaviors have or will change post-storm.

Your Price: 1,000.00
Discounted member price: 0.00
Member discount: 100%
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SIS2018SE
Sports Sunglasses 2018 (PDF Download)
An annual study of 10,000 American adults that examines popular sunglass brands associated with different sporting activities. Consumer awareness and value associated with each brand is measured, as is consumer interest in various plano SG attributes (color of lens, protective attributes, functional qualities, purchase motivation factors, etc…). Demographic breakdown of results are available by age, gender, annual household income, region of residence, education level, sporting activity and price point.

Your Price: 1,250.00
Discounted member price: 0.00
Member discount: 100%
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SPORTSUN2018A
Tariff Impact Report 2018 (PFD Download)
A first-of-its-kind report that attempts to gauge how potential US tariffs on Chinese eyewear could impact consumer buying habits, intentions and spending.

Your Price: 400.00
Discounted member price: 0.00
Member discount: 100%
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TIR2018A
Vision Care Market Quarterly Overview Q2 2018 (PDF Download)
A quarterly report that assembles topline consumer and market trends for each major US optical market with trended comparisons to the last calendar quarter and the same calendar quarter from one year ago. Data on recent current and leading economic indicators are also provided (consumer confidence, unemployment rate, stock market activity).

Your Price: 250.00
Discounted member price: 0.00
Member discount: 100%
Quantity    

 
VCMQO2018Q2
VisionWatch Report Card Q2 2018 (PDF Download)
A quarterly report that assembles topline consumer and market trends for each major US optical market with trended comparisons going back four years. Usage data, as well as unit sales and dollar revenue sales information is provided for all major optical markets (eye exams, frames, Rx lenses, contact lenses, plano sunglasses, OTC readers).

Your Price: 250.00
Discounted member price: 0.00
Member discount: 100%
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VWRC2018Q2