As we continue to monitor the spread of COVID-19 and its day-to-day effects across the world and at home in the U.S., The Vision Council is delving into how consumers’ reactions are affecting the ways they take care of themselves, especially their eyes. The Vision Council’s research team conducted a survey of over 10,000 adults across the U.S. to gauge consumer sentiment.
Due to the virus, the eyewear industry is facing some potential threats: people not leaving the house to get a routine eye exam; patients putting off medical treatments unless absolutely necessary; and a possible aversion to products due to their country of origin.
This custom, two-week study was designed to measure respondents’ level of concern over exposure, measures they’re taking to prevent exposure, changes in routines and prioritizing medical care, specifically eyecare and purchases. This presentation will provide that overview for our members.
The survey will be conducted monthly to monitor any changes as the pandemic develops.
By proceeding with this transaction on The Vision Council website, you agree that the information in the research presentation is confidential and exclusive to The Vision Council's members. This information cannot be shared.