Internet Influence Report 2018 (PDF Download)
Annual consumer study of 10,000 American adults that investigates how optical consumers are using the Internet to shop for an purchase different types of eyewear (Rx eyeglasses, contact lenses, plano sunglasses, OTC readers). The report looks at consumers using the Internet for “window shopping” functions when recently buying eyewear, which websites are being used by consumers going online, satisfaction with the online purchase and likelihood of making future purchases online. Demographic breakdown of results are available by age, gender, annual household income, region of residence and general online shopping habits/usage.