If you are interested in purchasing multiple reports, custom research or annual subscriptions, please contact Greg Chavez for more information at gchavez@thevisioncouncil.org.

Please review our Terms and Conditions regarding our Research Programs.

FEATURED PRODUCTS

Below are the featured and most popular products or reports in The Vision Council’s store.

After adding these items to your cart and checking out, you will be able to download them from My Downloads.

 
Consumer Barometer Q1 2020 (PDF Download)
A quarterly report focusing on consumer behaviors towards wearing and buying eyewear, as well as receiving eye exams, the Consumer Barometer provides an overview of the U.S. optical industry.

Non-member price: 400.00
Discounted member price: 0.00
Member discount: 100%
Quantity   

 
CB2020Q1
Contact Lens Subscription Services Standard Report 2019
Survey to gauge awareness and usage of different contact lens subscription delivery services (Hubble, Lensferry, Simple Contact etc). We inquire about both general awareness of such services and about specific companies and plans by name. Opinions and thoughts about why consumer use CL subscription services, and why others do not use them, are provided by major consumer demographic.

Non-member price: 1,250.00
Discounted member price: 750.00
Member discount: 40%
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CLS2019
Contact Lens Subscription Services PLUS Report 2019
Survey to gauge awareness and usage of different contact lens subscription delivery services (Hubble, Lensferry, Simple Contact etc). We inquire about both general awareness of such services and about specific companies and plans by name. Opinions and thoughts about why consumer use CL subscription services, and why others do not use them, are provided by major consumer demographic.

This package/version of the report contains the written analysis, detailed question by question crosstabs, and additional charts. Also with the purchase of this report you will receive a webinar presentation from the Research Team detailing findings of the report


Non-member price: 3,500.00
Discounted member price: 2,000.00
Member discount: 43%
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CLSP2019
Contact Lens Subscription Services PLUS Report with Raw Data
Survey to gauge awareness and usage of different contact lens subscription delivery services (Hubble, Lensferry, Simple Contact etc). We inquire about both general awareness of such services and about specific companies and plans by name. Opinions and thoughts about why consumer use CL subscription services, and why others do not use them, are provided by major consumer demographic.

This package/version of the report contains the written analysis, detailed question by question crosstabs, and additional charts. Also with the purchase of this report you will receive a webinar presentation from the Research Team detailing findings of the report.

This package/version ALSO contains a download of the relevant raw data used to build this report.


Non-member price: 4,500.00
Discounted member price: 3,000.00
Member discount: 33%
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CLSPR2019
Canada Market Overview Q1 2020 (PDF Download)
A quarterly report focusing on consumer behaviors towards wearing and buying eyewear in Canada. Topline usage and recent purchase information is provided for the following markets: frames, Rx lenses, contact lenses, plano sunglasses, OTC Readers and refractive surgery. A comparison to topline US market activity is provided along with demographic breakdowns of Canadian market activity by age and gender.

Non-member price: 400.00
Discounted member price: 0.00
Member discount: 100%
Quantity   

 
CMO2020Q1
COVID-19 ECP Research March 23-28
The Vision Council fielded a study designed to understand how eyecare providers are responding to the evolving COVID-19 outbreak. This covers the period of March 23-28, 2020.

Non-member price: 0.00
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COVID19ECPR1621
COVID-19 Impact on the Optical Industry: Recorded Pres.

As we continue to monitor the spread of COVID-19 and its day-to-day effects across the world and at home in the U.S., The Vision Council is delving into how consumers’ reactions are affecting the ways they take care of themselves, especially their eyes. The Vision Council’s research team conducted a survey of over 10,000 adults across the U.S. to gauge consumer sentiment.

Due to the virus, the eyewear industry is facing some potential threats: people not leaving the house to get a routine eye exam; patients putting off medical treatments unless absolutely necessary; and a possible aversion to products due to their country of origin.

This custom, two-week study was designed to measure respondents’ level of concern over exposure, measures they’re taking to prevent exposure, changes in routines and prioritizing medical care, specifically eyecare and purchases. This presentation will provide that overview for our members.

The survey will be conducted monthly to monitor any changes as the pandemic develops.

By proceeding with this transaction on The Vision Council website, you agree that the information in the research presentation is confidential and exclusive to The Vision Council's members. This information cannot be shared.



Non-member price: 0.00
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COVID2019
COVID-19 ECP Research March 9-14
The Vision Council fielded a study designed to understand how eyecare providers are responding to the evolving COVID-19 outbreak. This covers the period of March 9-14, 2020.

Non-member price: 0.00
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COVID2019ECPR
COVID-19 Member Research
The Vision Council fielded a study asking member companies how their various sectors are responding to the evolving COVID-19 outbreak.

Non-member price: 250.00
Discounted member price: 0.00
Member discount: 100%
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COVID2019MR
Economic Situation Report 2019 (PDF Download)
Annual consumer study of 5,000 American adults that examines the roll of the general US economy and specific economic indicators on optical purchases and shopping patterns. Specific product categories are examined including eye exams, frames, Rx lenses, contact lenses, plano sunglasses, OTC readers and refractive surgery. Demographic breakdown of results are available by age, gender, annual household income, region of residence and MVC status.

Non-member price: 1,250.00
Discounted member price: 0.00
Member discount: 100%
Quantity   

 
ESR2019A
LPT Tracker Study Q4 2018 (PDF Download)
Quarterly report developed from an ECP survey of 200+ independent ECPs. The report delves into recent independent ECP purchases of finishing, surfacing and diagnostic equipment, as well as anticipated future equipment purchases. Data on recent internal, in-office finishing activity trends compared to external optical lab work are provided, as are the demographics for lens types seeing the largest increase among in-office finishing operations.

Non-member price: 500.00
Discounted member price: 0.00
Member discount: 100%
Quantity   

 
LPTTS2018Q4
Market Analysis Report Q1 2020 (PDF Download)
As the market measurement for the optical products and services markets, The Vision Council VisionWatch Market Analysis Reports provide members with quarterly insight into the optical market through current and historical trends, retailer shares, and information on customer traits and demographic breakdowns.

Non-member price: 600.00
Discounted member price: 0.00
Member discount: 100%
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MAR2020Q1
COVID-19 Midpoint March Optical Impact Consumer Study

The Vision Council and VisionWatch are continuing to track the evolving eyewear and eyecare behavior of American consumers in response to the COVID-19 pandemic. As the COVID-19 situation continues to change every day and throughout the day, U.S. consumers are changing their behavior to avoid contracting the virus.

The Midpoint March COVID-19 Optical Impact Consumer Study builds upon the February study with new trend graphs highlighting daily response patterns for each survey question. By conducting identical consumer surveys in February and mid-March, VisionWatch is able to track trends in consumer behavior on a daily basis as it relates to eye exams and intent to purchase eyewear.

In this report, we see a changing trend over the last month:

  • The percentage of the population that are extremely concerned with COVID-19 has increased over 60% from mid-February to mid-March.
  • Consumers are also taking more precautions to avoid COVID-19 with over 80 million adults avoiding hospitals, health centers and doctors offices.
  • Extra concern and precautions are having a negative impact on eye exams and eyewear purchases.

VisionWatch will issue a full report at the end of the month and next month as we continue to monitor changes.

Add this item to your cart and complete the transaction for a free, members only pdf download of the report.

Non-member price: 0.00
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MMCOVID19
OTC Readers Index Report Q1 2020 (PDF Download)
Quarterly report that examines recent topline sales and usage activity for OTC reading glasses. Unit pair and dollar revenue sales are provided by major market distribution channel and major demographic of consumer. A two year trend of sales is provided for comparison/trending purposes.

Non-member price: 250.00
Discounted member price: 0.00
Member discount: 100%
Quantity   

 
OTCRR2020Q1
Ocular Telemedicine Services (OTS) Report Standard 2018
The Ocular Telemedicine Services (OTS) Report studies consumer perception and usage of emerging optical technologies in the area of telehealth and telemedicine. The standard report comes with an analysis of the results, as well as the survey form.



Non-member price: 1,000.00
Discounted member price: 500.00
Member discount: 50%
Quantity   

 
OTSRS2018A
Premium OTC Readers Report 2019 (PDF Download)
The 2019 Premium OTC Readers report focuses exclusively on market statistics for OTC readers with a retail selling price of $30 or more. The report provides information on the consumer demographics of user and buyers for premium OTC readers. Current and recent past unit sales of premium OTC readers by market distribution channel (i.e. independent ECPs, designer boutiques, the Internet, department stores, etc…) are examined in the report.

Non-member price: 1,250.00
Discounted member price: 0.00
Member discount: 100%
Quantity   

 
POTCRR2019A
Plano Sunglasses Index Report Q1 2020 (PDF Download)
Quarterly report that examines recent topline sales and usage activity for plano sunglasses. Unit pair and dollar revenue sales are provided by major market distribution channel and major demographic of consumer. A two year trend of sales is provided for comparison / trending purposes.

Non-member price: 250.00
Discounted member price: 0.00
Member discount: 100%
Quantity   

 
PSR2020Q1
Up to $30 Plano Sunglasses Index Report Q1 2020 (PDF)
A quarterly VisionWatch consumer report that examines sales of plano sunglasses priced at less than $30 per pair. Information and recent unit and dollar revenue trends are provided by major market distribution channel and major demographic of consumer.

Non-member price: 250.00
Discounted member price: 0.00
Member discount: 100%
Quantity   

 
PSR542020Q1
Sports Sunglasses 2019 (PDF Download)
An annual study of 10,000 American adults that examines popular sunglass brands associated with different sporting activities. Consumer awareness and value associated with each brand is measured, as is consumer interest in various plano SG attributes (color of lens, protective attributes, functional qualities, purchase motivation factors, etc…). Demographic breakdown of results are available by age, gender, annual household income, region of residence, education level, sporting activity and price point.

Non-member price: 1,250.00
Discounted member price: 0.00
Member discount: 100%
Quantity   

 
SPORTSUN2019A
Vision Care Market Quarterly Overview Q1 2020 (PDF Download)
A quarterly report that assembles topline consumer and market trends for each major US optical market with trended comparisons to the last calendar quarter and the same calendar quarter from one year ago. Data on recent current and leading economic indicators are also provided (consumer confidence, unemployment rate, stock market activity).

Non-member price: 250.00
Discounted member price: 0.00
Member discount: 100%
Quantity   

 
VCMQO2020Q1
VisionWatch Report Card Q1 2020 (PDF Download)
A quarterly report that assembles topline consumer and market trends for each major US optical market with trended comparisons going back four years. Usage data, as well as unit sales and dollar revenue sales information is provided for all major optical markets (eye exams, frames, Rx lenses, contact lenses, plano sunglasses, OTC readers).

Non-member price: 250.00
Discounted member price: 0.00
Member discount: 100%
Quantity   

 
VWRC2020Q1